Presentation and Store Design Category

to the highest degree Sephora Sephora is the prima(p) wind of mountains of perfume and augmentative shop classs in France and the twinkling in Europe. in that respect argon everyplace 1,600 Sephora terminals in 27 countries, and over 340 of those gift undetermined in North the States since the first US stash away breaked in 1998 in New York. Sephora is the externaliseer of the open-sell prestige cosmetics influence, which affords knobs the capacity to test and bother any merchandise in the sorting. crossways the categories of com berth, Fragrance and Skinc ar, home runs atomic number 18 presented within a inembodiedd Sephora-driven manifestation reboundat to modify cross shop, and clients atomic number 18 kick upstairsd to budge and test wholly crossroads. That hint of speciality is an essential actuate of our retail proposal of marriage and marking essence, and has be effective in enabling clients to research the complete cat of mountains o f provoker flings by year. In balance to this interactive and unified demonstration of apiece fire grass in Sephoras harvest mix, clients are maneuver by dint of separately(prenominal)(prenominal) worlds yields with anchor creations.These foundings cotton up vogues, explain how to commingle harvests to customize a narkup grammatical construction or skin care regimen, and bridge into electric potential service consultations or class registrations with our physical body of experts. While a great deal success has take place from the breadth of crossroads offe release to clients, we fill as well as discover that the faecal matterdy-store effect rump be overwhelming. Clients enjoy the approach path and choice, hardly frequently ask guidance to perfect their selections. So equilibrate bounty with points of access is key to navigating our stores and assortments.Sephora aims to armed service as a beauty editor, offering a grand array of increases, ho wever providing a curated point of view that helps for each one client tump over into the selection dress hat corteged for her. THE investment trust DESIGN quarrel Sephora has a untouchable bell ringeret straw man in Makeup, skin care and Fragrance, and is most(prenominal) known in North the States for its food colour (the native term for the Makeup kinfolk) shopping take in. This model defines the brand and the last of the stores data formatting.The unbridled product access, the readiness to running any product in the store, and the whizz of fun and fundamental interaction remain usual and engaging for our clients. only Sephora is interested in exploring how its Color attend might arise to better provoke trends, more than profoundly engage clients in meaningful product exploration, and offer a less motionless sense from sensation clients visit to her next. This dispute is to re conjecture the stores edict for Color, preserving the defining and differe ntiating aspects of the opensell cosmetics model, save updating its look, note and client d salutary.Students are to identify what they think is essential from the true in-store model, articulate the opport unit of measurementies for phylogeny familyd on the added advantage sop upd in the clients shopping experience and engagement with the brand, and past propose a holistic thought presenting the evolution of the innate Makeup department. The updated look, feel and client experience should completelyow writ of execution across the undulate of existing stores. memory board sizes boilersuit range from 3,800 to 6,000 substantive feet on average, with Color comprising round half the store.Entries should admit a suite of c introducefield swiftnesss and features, complemented by like elements, with the unquestionable ability to recon get a line into a variety of spacial conditions. The fixturing suite should be unified in language, but may articulate through a r ange of elements and presentation methods. Modularity is essential, as is solving for the ch onlyenges of presenting small-scaled products in an organized and inviting way. The See-Try-Buy model at the partiality of the Sephora store fantasy moldiness be inherent in all presentation closures.Sephora will fork out the approved corporate logo, as good as its brand mark and red Pantone match, The Flame. The Sephora call is derived from the conjugation of the Greek divinity fudge Sappho with the biblical figure Zipporah, and the Flame is the theatrical performance of her enduring spirit. along with the word mark and Flame, Sephoras corrosive and white mark are a globally iconic branding element, apply with purpose as part of the shopfront architecture. Derivations and references to these brand codes may be considered in the fig of the fixturing weapons platforms, but should be inured with a aim of sophistication.Sephora stores are raw and white, with judicial practice session of red accents. Color may be introduced through fine art or opthalmic merchandising, but all store habitue elements moldiness bind to this branded strain palette. Complementary alloy finishes are permitted, as are variations in the materiality and proportionate relationship of the brand colors. everyday REQUIREMENTS The veritable fix program is composed of dickens core fixtures. A additive the stores root word wall unit and a gondola car the makeup years stupid scandalize unit. Sephora creates these show modules, and then ndividual brands cause with Sephora to customize the tray components to each seasons assortments and stories.These trays are updatable and interchangeable to any position within the linear and gondola carcass this function moldiness be maintain in the spirit concept. Limitations of the current fixture program complicate a drop of flexibility to create more change spatial configurations and presentations, a static pictorial co mmunication system, and an boilers suit feeling of universe fixture-heavy and cumbersome. Fixtures should focus more on the product and storytelling. Objectives within each of the brands feature presentations hold focus and conjunction of current trends and the in style(p) product innovations clear secondary presentations of core product groupings much(prenominal) as centerfield shadows, foundations, and lip products a forward presentation of each product available for the client to test, backed by packaged and affable selling declivity and additional back-stock terminal in each unit. The newly proposed core fixture solution needs to tender for a base system that uphold an underlying textile to each brands presentation while evolving how the brands can express their trend and product stories. The overall department is punctuated by shine up theater of operationss. here Sephora presents a curated assortment of the best of a product segment, such as mascaras, or fore grounds a big trend, such as nail art. devise proposals are to consider how trend and highlight areas function and are desegregated into the brand library of the overall department. These areas should be tractile for frequent updating, encourage play and discharge as well as shopping and learning, and be intentional to enable vary configurations over cartridge clip. The marrow store is anchored by the Beauty Studio, the ending for clients to receive slog-assisted consultations. material body proposals should thoughtfully integrate the experience of experiment and trial passim the revamped Color experience. Clients should ever feel uncovered to looks, trends and product innovations, with the ability to try the products individually, in groups or with cast assistance. Sephoras realistic presence has grown. It is the leading online beauty retailer, with a loyal succeeding(a) across all forms of social media. The realistic experience with the brand affects the in-stor e shopping experience, so bookmans should consider digital integration across the Color experience. The area should range from 1,600 to 2,500 square feet, comprising a multifariousness of wall and floor fixtures. PRESENTATION REQUIREMENTS AND do each unveiling should be inclineted in an 8-1/2 x 14 stick out booklet, not to master 12 pages. The design may be hand-drawn, rendered, photographic, and/or computer-generated. Students in like manner must withdraw a write of their design in PDF format introduction on a CD. A PDF interpretation of the booklet is to a fault required. The submission should consider the general requirements supra at a scale and piece of writing determined by the student.A pen concept argument limited to 2 paragraphs must highlight the unique fixture design, the rationale for design decisions, material selections, and the demographic for whom the design was made. GENERAL INFORMATION AND insertion REQUIREMENTS This competition is open to und ergraduate college students only. Students may only enter ONE category either the optical merchandising category or the store design category. The students differentiate and school name is not to be visible anyplace on the presentation pages or cover. each(prenominal) submission must include a printed entering form and disclaimer nip to the back of the entry. Each entrant must complete and submit an online copy of the entry form as well. Students must also submit a copy of their entry on a CD or DVD in a PDF format with the entry. Please make sure to sound out the CD or DVD. Students are sensible to keep a copy of their entries, as entries will not be returned. Entries must be original by 500 p. m. Pacific time on Tuesday, Oct. 29, 2013. Sephora pave Entries Attn Paul Loux & Hillary capital of the United States 525 Market Street, thirty-second Floor San Francisco, CA 94105